Have you ever noticed that no matter what you're googling, for some reason, Wikipedia is always atthe top of page one? It's like, how the heck do you beat them?
How are they ranking for everything out there?
Hey, everyone, I'm Jayesh and today, I'm going to share with you how you can generate millions of visitors amonth like Wikipedia. (soft rhythmic music) Now, before we get started
Let's google something random. The first thing that's coming to my mind is the word marketing, probably 'cause I'm a marketer. So, if I look, number one is Investopedia, and number two is AMA. Would have thought Wikipedia was at the top, nonetheless, there they are. They're number three. Heck, they're even above HubSpot, which is a publicly-traded company that's worth over $10 billion that's all about marketing.
So, let's click on the Wikipedia listing. As you can see, they have content literally on everything. And if you just go to Wikipedia, and you go to their homepage, this is the English version, en.wikipedia.org, they have articles on everything. President of France.
You know, I don't even know how to say that 'cause it's in French. The Japanese Series, cultpriests, Third Dynasty, Pyramid of Neferirkare. Sorry for my terrible reading skills.
They even have stuff onfootball, like Arsenal. And the list just goes on and on. They even have something ona lake that no longer exists. You can pretty much click on any person, any topic out there, and you can find aWikipedia-related article about it. So, how do you generate millionsof visitors like Wikipedia? Because your site can'tbe about everything. Remember, Google likesranking niche websites.
Sure, Wikipedia ranks foreverything but it's very unlikely that you're going to rankfor everything like them. So, how do you get millionsof visitors like them? Heck, they get billions butlet's just go with millions 'cause if we get millions, I know you'll be happyand I will be as well. So, let's head on over to Ubersuggest.
When you head on over to Ubersuggest, type in the WikipediaURL within your language. So, I speak English, mywebsite is mainly in English, so I'll type in en.wikipedia.org. And then just click Search. This is going to pull upa Traffic Overview report, which shows you roughly how much traffic that Wikipedia is getting.
They're getting a lot of visitors. They're ranking for over344 million keywords, over six billion visits. And they have over literallya billion backlinks, which is crazy. So, what I want you to do now is, you can see how many keywordsare ranking for their traffic, but as you're scrolling down,you can see their top pages. And you can even seethe individual keywords that they rank for. And if you look here,Amazon, YouTube, Walmart.
They rank for Facebook,Fox News, eBay, Yahoo. I want you to scroll upa little bit and click on View the Pages that DriveTraffic to this Domain Name. This is the Top Pagessection within Ubersuggest. You can also find Top Pageson the left-hand navigation.
But I want you to click View the Pages that Drive Traffic to this Domain. And you'll notice something here. I want you to look at the pages that are driving in themost amount of traffic. The first one, YouTube,second one, Amazon.
Third, History of Facebook. Fourth, "You" TV series. I don't know what that is butit's probably really popular. Facebook is the next one,then Google Translate. Weathering, eBay. Gool, not sure what gool is. Restaurant, Craigslist,Home Depot, Walmart. Yahoo, Fox News, Donald Trump. They even have an adult site here.
Target, Google Maps,electronic serial number. Earthquake stuff, Azon, Bank of America. And I can just keep going. And if I keep going here, again,you'll see similar things. Sam's Club, Google, Dow Jones, targeting, Papa John's Pizza, dog,Wells Fargo, Craig. So, when you think about all of this, Chick-Fil-A, Airbnb, what's a trend that you're noticing here?
They're ranking for alot of random keywords, but there's trend. What do you see here? Let me scroll back up,maybe it will help ya. A lot of the keywords that they're getting trafficfor are company names.
People search for company names. And here's the thing thatmost people don't tell you. Company names aren't that competitive. Yes, people are trying torank on Google for everything, but they're mainlytrying to rank on Google for terms like hotels, auto insurance.
They're not really tryingto rank for company names. So, a quick thing that you can do if you want a lot oftraffic like Wikipedia is to write blog articles for all the company-relatednames within your space. Because if you see here and you click the View All under Estimated Visits, you can see all the variationsof each company name that Wikipedia is gettinga lot of traffic for. And it adds up to a ton of keywords, and is getting them a ton of traffic.
So, what I want you to dois do something similar to a site called Clutch. So, Clutch i
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